2018 - Nestlé for Healthier Kids Global Programme Officially Launched in Hong Kong

In view of the increasing worldwide problem of children obesity and nutritional imbalances, the headquarters of the Nestlé company initiated Nestlé for Healthier Kids Global Programme in 2009 in order to carry out nutrition education and physical education for children from 4 to 16 globally, with the hope of improving nutritional imbalances and children obesity.  The programme has reached 81 countries around the world since its launch and over 14 million children have been benefited from the nutrition balance education under the programme.

Extending the spirit of the global programme, since 2017, Nestlé Hong Kong has invited Centre for Health Education and Health Promotion, the Jockey Club School of Public Health and Primary Care, Faculty of Medicine of the Chinese University of Hong Kong to help recruit 536 primary four students from 6 primary schools in Hong Kong for a three-year’s programme which aims to teach students and parents step by step the correct dietary habits and physical activity knowledge in order to improve nutrition, physical fitness and daily study and rest schedule in the long run.

During the first year of the programme, the center has already conducted a "Student's Health Survey" and physical fitness tests for the participating students to obtain baseline data of the plan to be used as a reference for planning activities in the future and follow-up of the plan's effectiveness. Recently, Nestlé Hong Kong held a press conference on the results of the questionnaire survey and at the same time explained the implementation direction and related activities in the coming two years, including assisting schools in designing different physical activities, increasing the number of hours students participate in physical activities, encouraging parents to improve their children's study and rest schedule, establishing the right and healthy eating and exercise habits since childhood, etc.

During the event, representatives of teachers and students from the 3 participating schools shared their health tips on the stage, followed by a registered physiotherapist from the Centre for Health Education and Health Promotion of the Chinese University of Hong Kong led the students to perform aerobics together. The organizer also shared healthy and delicious fruits for snacks later on.

Nestlé Hong Kong is confident that with professional support of Centre for Health Education and Health Promotion of the Chinese University of Hong Kong, the programme will enable Hong Kong children to lead healthier lives, thereby achieving the long-term goal of the entire global programme — helping to improve the health of 50 million children worldwide by 2030.