The Brand New Packaging of NESTLÉ® DRUMSTICK® Projects A New Personality The Beat of My Own Drum

To: Food & Feature Editors
For Immediate Release

The Brand New Packaging of NESTLÉ® DRUMSTICK®
Projects A New Personality
The Beat of My Own Drum

【14 July, 2021 - Hong Kong】 Feel the rhythm of casualness, and share the beat of happiness with me! NESTLÉ® DRUMSTICK® is always on trend and this summer, the brand launches the collection with a brand new packaging. To create a new image of NESTLÉ® DRUMSTICK®, the brand had invited ANSONBEAN, a young pop singer, who has a strong personal charisma to create the new brand image for NESTLÉ® DRUMSTICK® in different styles. Have a big bite out of the 4 classic flavoured cones to enjoy and have fun together this summer! Let’s enjoy “The Beat of My Own Drum”!

Introducing new looks with characters and be your frank self

The new NESTLÉ® DRUMSTICK® collection is here! The packaging design is now replaced with a D-shape logo that incorporates the shape of Drumstick. Each flavour uses its unique colour tones as the main axis and brings out different personalities. Vanilla flavour acts as a classic, clean and handsome hipster, rich chocolate shows a tough and modish style, sweet and delicious mango exudes enthusiasm and vitality, soft and sweet ube flavour represents a forthright impulsive style. There is always a flavour of NESTLÉ® DRUMSTICK®to match with your own beat and show your true personality. Enjoy the youthful summer with NESTLÉ® DRUMSTICK®to the max!

Classic tastes never change for its multiple mouthfeel and enjoyment

4 classic flavours: vanilla flavour, chocolate, mango, ube flavour change the new packaging to match with the flavour uniqueness to show the crispy cone. The unique cone top decoration design has sprinkled with rich granulated toppings which add a crispy taste to the creamy ice cream. The crispy cone with rich chocolate tip gives the cone a more layering gradation. The last bite of the cone is always the most welcoming part as it will bring you a full sense of sweetness. Multiple and rich layers of the cone top to the chocolate tip give you an unforgettable tasting experience.

Vanilla Flavour Cone	Chocolate Cone	Mango Cone	Ube Flavour Cone

Suggested Retail Price:	HK$ 20/2（Impulse）；HK$ 39.9（Multipack – 4 pieces）
Launch Date:	14 July, 2021
Point of Sales:	Convenience stores and supermarkets
Nestlé Customer Service:	2179 8888

*The product and final price are subject to respective retailers.
*Nestlé Hong Kong Ltd. reserves the rights for final decision.

Hashtags:
#NestleDrumstick #TheBeatOfMyOwnDrum #DRUMSTICKHK #VanillaFlavourCone #ChocolateCone #MangoCone #UbeFlavourCone

NESTLÉ®️ DRUMSTICK®️ x ANSONBEAN Music Video Grand Launched:
Dance with my DRUMSTICK: https://youtu.be/A4S2Sjh-4Nc

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This press release is prepared by RSVP Communications Ltd. For media inquiry, please contact:

Kris Ho	2341 6938 / 5139 4384 / [email protected]
Yuki Chan	2341 6177 / 6206 5233 / [email protected]