For Immediate Release
Limited edition packaging of NESTLÉ® DAIRY FARM™ Ice Cream Stick and Ice Bar are launched
Reliving the real but non sumptuous childhood memories
Bring Back the Simple Joy!
【Hong Kong – 16 June, 2021】 Bring Back the Simple Joy! A cup of ice cream after school, a stick of popsicle during break at work and a tub of ice cream to share with family members while watching telly after dinner. NESTLÉ® DAIRY FARM™ Ice Cream Stick and Ice Bar accompany our growth, add colours and joys to our daily life which also carry lots of beautiful and memorable moments. This summer, NESTLÉ announces its collaboration with Don Mak, a local illustrator of DONMAK & CO. to proudly launch a series of limited edition packaging of vintage Hong Kong for NESTLÉ® DAIRY FARM™ Ice Cream Stick and Ice Bar. To relive the childhood taste, to regain the simple and carefree young days and to recall the good times of simple joy.
Vintage style of Hong Kong hove into view in limited period
The vintage Hong Kong limited edition packaging of NESTLÉ® DAIRY FARM™ Ice Cream Stick and Ice Bar is designed by Don Mak, a local illustrator of DONMAK & CO. The limited edition packaging vividly presents the stylishness and livelihood of old Hong Kong. There are total 4 styles of multipack in different scenes: the ice cream uncle and streets on BEANO® Ice Bar multipack, the kids and playground on JOYSTICK™ Ube Flavour Ice Cream Stick multipack, the stores and old toys on JOYSTICK™ Vanilla Flavour Ice Cream Stick Multipack and housing estates and ice cream car on Wonder Bar Multipack. Collect the whole limited edition packaging series in order to share the memorable taste and build the colourful old Hong Kong scenes together. Let NESTLÉ® DAIRY FARM™ Ice Cream Stick and Ice Bar bring the simple joy back and add more happiness to life with you.
NESTLÉ® DAIRY FARM™ Ice Cream Stick and Ice Bar details：
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| BEANO® Ice Bar multipack (6 pieces) |
JOYSTICK™ Ube Flavour Ice Cream Stick multipack (6 pieces) |
JOYSTICK™ Vanilla Flavour Ice Cream Stick Multipack (6 pieces) |
Wonder Bar Multipack (6 pieces) |
| Suggested retail price: | BEANO® Ice Bar multipack: HK$23.9/pack (6 pieces) JOYSTICK™ Ube Flavour Ice Cream Stick multipack / JOYSTICK™ Vanilla Flavour Ice Cream Stick Multipack / Wonder Bar Multipack: HK$32.9/pack (6 pieces) |
| Flavours: | 1) BEANO® Ice Bar; 2) JOYSTICK™ Ube Flavour Ice Cream Stick; 3) JOYSTICK™ Vanilla Flavour Ice Cream Stick; 4) Wonder Bar |
| Point of sales: | ParkNshop, Wellcome and other supermarkets |
| Nestlé customer service: | 2179 8888 |
The product and final price are subject to respective retailers. Available while stock lasts.
Nestlé Hong Kong Ltd. reserves the rights for final decision.
Hashtags:
#NestleHK #雀巢雪條 #快樂就係咁簡單 #bringbackthesimplejoy #雀巢經典再現 #Nestleevergreen #紅豆樂 #脆皮樂 #旺寶 #重拾兒時味道 #懷舊
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To download high-resolution images, please click on below link: https://qrgo.page.link/79Npy |
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This press release is prepared by RSVP Communications Ltd. For media inquiry, please contact:
| Sissy Wong | 23416882 / 6559 9997 / [email protected] |
| Maxi Wong | 2341 6899 / 5177 4738 / [email protected] |
| Denise Chiu | 2341 6863 / 6114 6188 / [email protected] |