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NESTLÉ®DRUMSTICK® New Classic “Cha Chaan Teng” Special Drink Flavour: Coconut Flavour and Red Bean Flavour Ice Cream Enjoy A “Crunchy” Cone which blows your mind by the “Crunchiest” Taste from HK Local Cafes

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To:Food & Feature Editors
For Immediate Release

NESTLÉ®DRUMSTICK®New Classic “Cha Chaan Teng” Special Drink Flavour:
Coconut Flavour and Red Bean Flavour Ice Cream
Enjoy A “Crunchy” Cone which blows your mind by
the “Crunchiest” Taste from HK Local Cafes


“Cha Chaan Teng” (Hong Kong-style café) is filled with the most authentic Hong Kong culture. A freshly baked pineapple bun with butter to go with an iced coconut red bean ice is the perfect Hong Kong-style combination! This Summer, NESTLÉ® DRUMSTICK®brings the most iconic special drink of “Cha Chaan Teng”, the coconut red bean ice to its “crunchy” cone series and sincerely launches the brand-new Coconut Flavour and Red Bean Flavour Cone. Opening new possibilities and presenting your favorite summer drink in an innovative form, the combination of coconut flavour and red bean flavour ice cream creates a multi-textured and crunchy ice cream cone which offers you a novel experience that you've never tried at local cafes.

Enjoy the innovative “Red Bean Ice” and the unforgettable “Blow Your Mind” crunchy experience
NESTLÉ® DRUMSTICK®spends the scorching summer with you by offering you a cool and refreshing choice! Inspired by the theme of Cha Chaan Teng, the brand-new NESTLÉ® DRUMSTICK®Coconut Flavour and Red Bean Flavour Cone is full of playful sensations that brings you back to delightful memories. The crispy cone wraps refreshing coconut flavour ice cream and sweet red bean flavour ice cream, perfectly blends the two flavours into a smooth, twisted ice cream cone and creates a pleasant and agreeable sweetness which captures the deliciousness of “coconut red bean ice”. The ice cream cone is adorned with roasted peanut pieces, and ends with a rich chocolate cone tip. Providing a multi-textured tasting experience that will evoke memories of Hong Kong-style treats. NESTLÉ® DRUMSTICK® adopts an unique packaging design, and also with chocolate coating on the cone inner layer, keeping the cone crunchy. You can enjoy the high-quality crunchy taste anytime!

In addition to single pack, there is also multi-pack available to let everyone enjoy the classic and innovative Hong Kong-style unique tastes. Let’s appreciate a different “crunchy” coconut flavour and red bean flavour cone and enter a blow your mind journey of “crunchy” taste!

Suggested Retail Price HK$ 10/1(Impulse); HK$ 39.9(Multipack – 4 pieces)
Launch Date 21 June, 2023(Pre-sale at 7-11)
Point of Sales Convenience stores and supermarkets
Nestlé Customer Service 2179 8888
* Pictures are for reference only. The product and final price are subject to respective retailers.
* Nestlé Hong Kong Ltd. reserves the rights for final decision.

Tag & Hashtags:
@drumstickhk #NestleIceCream #DRUMSTICKHK #NestleDRUMSTICKcone
#CrunchyFlavorwithoutBoundaries #CoconutandRedBeanCone

-The End-

This press release is prepared by RSVP Communications Ltd. For media inquiry, please contact:
Katrina Lei 2341 6882 / 9197 6797 / [email protected]
Denise Chiu 2341 6863 / 6114 6188 / [email protected]