慶祝雀巢創建150周年 

To Press Releases listJan 24, 2017


"Good Food, Good Life": Celebrating 150 years of Nestlé
優質食品,美好生活」慶祝雀巢創建150周年

It’s 1867 in Switzerland, and a premature baby cannot breastfeed, which is worrying in an era when many infants die of malnutrition due to a lack of effective breast milk alternatives. Henri Nestlé learns about the case and feeds the child his new ‘farine lactée’ infant food. It is the only product that the boy can digest, and he survives.
1867年的一天,瑞士一名早產嬰兒無法吮吸母乳,這是當時一個很嚴重的問題,許多嬰兒因為缺乏母乳替代品導致營養不良而夭折。亨利雀巢先生得悉後,餵了男孩他的全新嬰兒食品“farine lactée”,這是他唯一能夠消化的食物,小生命獲救了。

慶祝雀巢創建150周年

Word of Nestlé’s success spreads rapidly, and through determination, commitment and a pioneering spirit he builds a thriving business. His life-saving innovation is the model for all those that follow throughout Nestlé’s 150 years, which show the company’s skill in meeting and anticipating consumers’ changing needs.
亨利雀巢先生的事很快流傳開來。隨後,憑藉堅定信心、全心投入和開拓精神,他開創了自己的事業,並不斷發展。這項挽救生命的創新成為雀巢公司150年歷史中所有創新活動的典範,展示了公司的預見能力,以滿足消費者不斷變化的需求。

Worldwide, people now consume more than one billion servings of Nestlé products per day. The company operates in over 197 countries and employs almost 340,000 people. It’s a far cry from the small-scale business that Henri Nestlé founded in Vevey, Switzerland. But Nestlé still embraces his values, his famous ‘Nest’ logo, and its headquarters in the city.
現在,全世界消費者每天消費10億份雀巢產品。公司業務遍及全球超過197個國家,員工人數達34萬人。雖然與當初亨利雀巢在瑞士韋威建立的小公司有了巨大的變化,但是雀巢仍然堅持著亨利雀巢先生的價值觀,保留著名的雀巢標誌以及總部所在地。


Growing-up in an industrial age工業時代的成長

Nestlé’s story proper begins in 1866, when the Anglo-Swiss Condensed Milk Company launched Europe’s first condensed milk, another life-saving product in an era before refrigeration, when fresh milk spoilt easily in transit.  In 1905, Anglo Swiss merged with Nestlé’s company to form the Nestlé & Anglo-Swiss Milk Company, which evolved into Nestlé from 1977.
雀巢的故事應該始於1866年,當時的英瑞煉乳公司(Anglo-Swiss Condensed Milk Company)推出了歐洲第一款煉乳產品,當時冷凍技術尚未發明、新鮮牛奶容易在運輸途中變質,所以此產品成了當時革命性的產品。1905年,英瑞煉乳公司(Anglo-Swiss Condensed Milk Company)與雀巢公司合併,成立了雀巢英瑞煉乳公司(Nestlé & Anglo-Swiss Milk Company),從1977年開始演化成雀巢公司。

The company’s early success was due to its investment in science-based products and modern factories to produce them efficiently. Railways and steamships gave Nestlé & Anglo-Swiss access to new urban markets worldwide, and it made savvy use of modern advertising media – newspapers, magazines, billboards – to educate people on product benefits. Namely, nutrition, quality, safety, affordability and taste. 
公司投入了大量資金研發有科研基礎的產品並建立現代化工廠而提升生產量,這是公司早期成功的重要原因。鐵路和蒸汽輪船讓雀巢英瑞煉乳公司(Nestlé & Anglo-Swiss Milk Company)能夠覆蓋全球的新興城市市場;同時,公司敏銳地利用現代化媒體——報紙、雜誌和看板的廣告價值,並充分利用宣傳推廣其產品,與消費者溝通。讓雀巢產品的營養、品質、安全性、平價性和美味等特質廣為人知。


It’s a blueprint for success that, bar a few necessary updates, still applies today. One other benefit that Nestlé products have always offered is convenience, and this became especially important after World War Two, when more women entered the workplace, and people demanded food that were easy to prepare.

為契合時代進行創新是成功的模式,直至今天仍然適用。雀巢產品的另一大特點是方便,這一點在第二次世界大戰之後顯得相當重要。當時越來越多的女性走進工作場所,人們對可以快速加工烹飪的食品產生了巨大需求。

By 1938, people could ‘start the day with a Nescafé’, the world’s first great-tasting instant coffee, simply by adding hot water. By 1948 they could enjoy Nesquik, a cocoa-based powder that dissolves easily in cold milk.
And by 1957, they could finish the day with Maggi pasta ‘ready meals’ in cans, which were hugely successful.
到1938年,人們已經可以“享用雀巢咖啡,開啟美好的一天”。這是世界上第一款堪稱美味的即溶咖啡產品,只需要倒入熱水就能迅速沖泡。1948年,雀巢Nesquik問世,這款以可可為原料製成的飲料粉易溶於冷牛奶中。 
到1957年,人們已經可以享受到“美極”品牌的罐裝義大利麵即食餐,這是又一款大獲成功的產品。

Lightening the load in the kitchen減輕廚房負擔

Cans weren’t new, but nutritious meals in cans were, and this quickly became a high-growth segment for Nestlé. Such food had a long shelf life, were easy to heat and then eat, and you could even enjoy them cold. Cans were also simple to transport, so you could consume them on a camping trip, for instance, along with your cup of Nescafé. Such products helped to shape our modern world, and life would never be the same.
罐裝食品並不新奇,但有營養的罐裝食品卻前所未有。因此,這款產品迅速成為雀巢的快速成長品項。這類食品具有很長的保存期,容易加熱食用,甚至可以未經加熱直接食用。包裝罐同時容易運輸,便於攜帶。於是,人們可以在露營的時候享受雀巢的即食產品,並配上一杯雀巢咖啡。這樣的產品成為我們現代社會的一部分,徹底地改變了我們的生活。



From the 1960s, you could also enjoy the convenience of Nestlé frozen food and ice creams, which the company entered as domestic fridges and freezers grew in popularity. In 1986 Nestlé went one step further by creating its own breakthrough Nespresso system, which changed the way we experience premium coffee. 

Nespresso is another Nestlé innovation that enhances people’s quality of life, everywhere, every day. In doing so it brings pleasure, an emotion we associate strongly with chocolate. Nestlé first entered this key business in 1904 when it took on export sales for Peter & Kohler, later adding brands such as Cailler and KitKat.
隨著冰箱和雪櫃的普及,雀巢公司自20世紀60年代開始進入冷凍食品和雪糕市場,為人們帶來更多的方便。1986年,雀巢又向前邁進一步,發明了具有突破性的Nespresso膠囊咖啡機系統,徹底改變了人們享用高級咖啡的體驗。

Nespresso是雀巢又一項能夠隨時隨地改善人們生活品質的創新。朱古力能夠給人們帶來快樂和享受,雀巢最早於1904年進入這個關鍵的業務領域,一開始是做Peter & Kohler品牌的出口業務,後來又引入了“凱雅”和“奇巧”等品牌。


 

Targeted nutrition: the future of food 營養是食品未來發展的方向

Today Nestlé business spans beverages, waters, dairy, confectionery, petcare, even skincare. In 2011 the company extended its leadership in Nutrition, Health and Wellness by creating Nestlé Health Science, to develop nutritional healthcare products that target optimal brain health, for example, or healthy aging.  
今天,雀巢的業務範圍遍及飲料、水、乳製品、糖果、寵物食品甚至護膚領域。2011年,公司進一步鞏固了其在營養,健康與幸福生活領域的領導地位,成立了雀巢健康科學集團,目標是開發針對腦部健康或老年人健康的營養保健產品。

 

Such innovations will help Nestlé address the global challenges of malnutrition, growing and aging populations and obesity. This same passion for nutrition underpins a commitment to improve products by reducing salt, sugar and saturated fats, and fortify them with vitamins, minerals, vegetables and wholegrains. 

此創新將會幫助雀巢應對全球營養不良、人口持續老化和肥胖等挑戰。同樣,雀巢對於營養的承諾也體現在減鹽、減糖、減少飽和脂肪及強化維生素、礦物質、蔬菜和全穀物成分。
 
As Nestlé’ celebrates 150 years, the company holds true to its conviction that to prosper in the long-term, it must create value for shareholders, the communities where it operates, and wider society. It’s a conviction that enshrines Henri Nestlé’s values, as Nestlé looks forward to the next 150 years of ‘Good Food, Good Life’.
在150周年之際,雀巢公司堅信,如果要取得長期發展,就務必為股東、營運所在地區和廣大社會創造價值。雀巢公司正在展望下一個150周年的“優質食品,美好生活”。

Related links:
Nestlé in Society;
Our commitments - interactive graphic;
Nutrition, Health and Wellness
Vintage Nestlé images and posters

Related stories:
Nestlé company historical timeline
The Nestlé logo evolution
Henri Nestlé turns 200