To Press Releases listMar 15, 2016
"Good Food, Good Life": Celebrating 150 years of Nestlé
It’s 1867 in Switzerland, and a premature baby cannot breastfeed, which is worrying in an era when many infants die of malnutrition due to a lack of effective breast milk alternatives. Henri Nestlé learns about the case and feeds the child his new ‘farine lactée’ infant food. It is the only product that the boy can digest, and he survives.
Word of Nestlé’s success spreads rapidly, and through determination, commitment and a pioneering spirit he builds a thriving business. His life-saving innovation is the model for all those that follow throughout Nestlé’s 150 years, which show the company’s skill in meeting and anticipating consumers’ changing needs.
Growing-up in an industrial age工業時代的成長
Worldwide, people now consume more than one billion servings of Nestlé products per day. The company operates in over 197 countries and employs almost 340,000 people. It’s a far cry from the small-scale business that Henri Nestlé founded in Vevey, Switzerland. But Nestlé still embraces his values, his famous ‘Nest’ logo, and its headquarters in the city.
Nestlé’s story proper begins in 1866, when the Anglo-Swiss Condensed Milk Company launched Europe’s first condensed milk, another life-saving product in an era before refrigeration, when fresh milk spoilt easily in transit. In 1905, Anglo Swiss merged with Nestlé’s company to form the Nestlé & Anglo-Swiss Milk Company, which evolved into Nestlé from 1977.
雀巢的故事應該始於1866年，當時的英瑞煉乳公司（Anglo-Swiss Condensed Milk Company）推出了歐洲第一款煉乳產品，當時冷凍技術尚未發明、新鮮牛奶容易在運輸途中變質，所以此產品成了當時革命性的產品。1905年，英瑞煉乳公司（Anglo-Swiss Condensed Milk Company）與雀巢公司合併，成立了雀巢英瑞煉乳公司（Nestlé & Anglo-Swiss Milk Company），從1977年開始演化成雀巢公司。
The company’s early success was due to its investment in science-based products and modern factories to produce them efficiently. Railways and steamships gave Nestlé & Anglo-Swiss access to new urban markets worldwide, and it made savvy use of modern advertising media – newspapers, magazines, billboards – to educate people on product benefits. Namely, nutrition, quality, safety, affordability and taste.
公司投入了大量資金研發有科研基礎的產品並建立現代化工廠而提升生產量，這是公司早期成功的重要原因。鐵路和蒸汽輪船讓雀巢英瑞煉乳公司（Nestlé & Anglo-Swiss Milk Company）能夠覆蓋全球的新興城市市場；同時，公司敏銳地利用現代化媒體——報紙、雜誌和看板的廣告價值，並充分利用宣傳推廣其產品，與消費者溝通。讓雀巢產品的營養、品質、安全性、平價性和美味等特質廣為人知。
It’s a blueprint for success that, bar a few necessary updates, still applies today. One other benefit that Nestlé products have always offered is convenience, and this became especially important after World War Two, when more women entered the workplace, and people demanded food that were easy to prepare.
By 1938, people could ‘start the day with a Nescafé’, the world’s first great-tasting instant coffee, simply by adding hot water. By 1948 they could enjoy Nesquik, a cocoa-based powder that dissolves easily in cold milk.
And by 1957, they could finish the day with Maggi pasta ‘ready meals’ in cans, which were hugely successful.
Lightening the load in the kitchen減輕廚房負擔
Cans weren’t new, but nutritious meals in cans were, and this quickly became a high-growth segment for Nestlé. Such food had a long shelf life, were easy to heat and then eat, and you could even enjoy them cold. Cans were also simple to transport, so you could consume them on a camping trip, for instance, along with your cup of Nescafé. Such products helped to shape our modern world, and life would never be the same.
From the 1960s, you could also enjoy the convenience of Nestlé frozen food and ice creams, which the company entered as domestic fridges and freezers grew in popularity. In 1986 Nestlé went one step further by creating its own breakthrough Nespresso system, which changed the way we experience premium coffee.
Nespresso is another Nestlé innovation that enhances people’s quality of life, everywhere, every day. In doing so it brings pleasure, an emotion we associate strongly with chocolate. Nestlé first entered this key business in 1904 when it took on export sales for Peter & Kohler, later adding brands such as Cailler and KitKat.
Nespresso是雀巢又一項能夠隨時隨地改善人們生活品質的創新。朱古力能夠給人們帶來快樂和享受，雀巢最早於1904年進入這個關鍵的業務領域，一開始是做Peter & Kohler品牌的出口業務，後來又引入了“凱雅”和“奇巧”等品牌。
Targeted nutrition: the future of food 營養是食品未來發展的方向
Today Nestlé business spans beverages, waters, dairy, confectionery, petcare, even skincare. In 2011 the company extended its leadership in Nutrition, Health and Wellness by creating Nestlé Health Science, to develop nutritional healthcare products that target optimal brain health, for example, or healthy aging.
Such innovations will help Nestlé address the global challenges of malnutrition, growing and aging populations and obesity. This same passion for nutrition underpins a commitment to improve products by reducing salt, sugar and saturated fats, and fortify them with vitamins, minerals, vegetables and wholegrains.
As Nestlé’ celebrates 150 years, the company holds true to its conviction that to prosper in the long-term, it must create value for shareholders, the communities where it operates, and wider society. It’s a conviction that enshrines Henri Nestlé’s values, as Nestlé looks forward to the next 150 years of ‘Good Food, Good Life’.
Nestlé in Society;
Our commitments - interactive graphic;
Nutrition, Health and Wellness
Vintage Nestlé images and posters
Nestlé company historical timeline
The Nestlé logo evolution
Henri Nestlé turns 200