New KITKAT GOLD Caramel White Chocolate Ice Cream Launch
To: Food & Feature Editors
For Immediate Release
NESTLÉ® KITKAT® GOLD ICE CREAM STICK BREAKS THE DEBUT
GO-FOR-THE-GOLD! Reward You with Delicious Satisfaction
Stays with Recyclable Paper Packaging Have a break, have a KITKAT® ™
(Hong Kong, 7 December, 2022) NESTLÉ® KITKAT® fulfills chocolate lovers with everlasting new surprises. The brand had a break through and transformed KITKAT® Classic Chocolate into Crispy Ice Cream Stick in 2021 with surprise and hailed as a huge success. This year, the brand has gradually been optimizing their product individual packaging into recyclable paper packaging as well. To sum up 2022, NESTLÉ® KITKAT® is now introducing a new member, NESTLÉ® KITKAT® GOLD ICE CREAM STICK, to the ice cream stick family this month. The crispy caramelized gold bar is a perfect and delicious treat. NESTLÉ retains its commitment to sustainable development, continues using recyclable paper packaging for a greener future and let the classic KITKAT® crispy fun last!
New crispy caramel white chocolate coating with unique wafer taste amazes you
Adhering to the high-quality ingredients and exquisite craftsmanship, the newly launched NESTLÉ® KITKAT® GOLD ICE CREAM STICK is a unique wafer flavored ice cream fully wrapped with a crispy coating of wafer and creamy white chocolate coating with sprinkled crunchy golden caramel on top. Indulge your senses in the pleasant aroma, delicious taste & rich texture of icy sense of taste and mouthfeel. GO-FOR-THE-GOLD! Discover the hidden gold treasures in fridge for a satisfying smile. Additionally, NESTLÉ® KITKAT® GOLD ICE CREAM STICK uses paper packaging to reduce plastic consumption and to contribute in sustainability. Enjoy the new KITKAT® ice cream stick and be responsible to green living at the same time. Have a break, have a KITKAT®™！
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| Suggested Retail Price : | $19（Impulse）；$59.9（Multipack） |
| Launch Date : | 7 December, 2022（Pre-sale at 7-11） |
| Point of Sales : | Convenience stores and supermarkets |
| NESTLÉ Customer Service : | 2179 8888 |
*The product and final price are subject to individual retailers.
*Nestlé Hong Kong Limited reserves the right of final decision and interpretation in case of any dispute.
To download high-resolution images, please click on below link:
https://drive.google.com/drive/folders/1BOMsm9ahR-yTW098mAfgeEXeRgFzKPY8?usp=share_link
Hashtags:
#KitKat #KitKatGold #KitKatGoldIceCreamStick #NewDebut #WaferIceCream
About NESTLÉ® KIT KAT®
The brand’s KIT KAT® chocolate is imported and is made of rich and smooth chocolate with crunchy wafer inside. Crispy and delicious, KIT KAT® chocolate is the best choice when you want to Have a Break any time, any place!
This press release is prepared by RSVP Communications Ltd. For media inquiry, please contact:
| Bernice Lam | 2341 6886 / 5105 2871 / [email protected] |
| Denise Chiu | 2341 6863 / 6114 6188 / [email protected] |