To: Food & Feature Editors
For Immediate Release
Limited edition packaging of NESTLÉ® DAIRY FARM™ Ice Cream Stick and Ice Bar are launched
Bring Back the Simple Joy!
Surprising Phase 2: Add $15 upon purchase for a limited edition vintage tote bag
【Hong Kong, 25 June 2021】 NESTLÉ® DAIRY FARM™ Ice Cream Stick and Ice Bar accompany our growth, add colors and joys to our daily life which also carry lots of beautiful and memorable moments. NESTLÉ announced its collaboration with Don Mak, a local illustrator of DONMAK & CO. to proudly launch a series of limited edition packaging of vintage Hong Kong for NESTLÉ® DAIRY FARM™ Ice Cream Stick and Ice Bar earlier. To relive the childhood taste, to regain the simple and carefree young days and to recall the good times of simple joy.
Besides of launching the special packaging, NESTLÉ also launches a limited edition vintage tote redemption campaign right afterwards. During the promotion period of 25 June to 22 July, with purchase of any one multipack of NESTLÉ® DAIRY FARM™ Ice Cream Stick and Ice Bar at selected Wellcome supermarkets, or purchase any two multipacks of NESTLÉ® DAIRY FARM™ Ice Cream Stick and Ice Bar at selected ParkNShop supermarkets, add $15 to redeem a designated style of the limited edition tote bags. Referencing from the 4 classic flavours, the 4 tote designs are full of sentiments and with high collect value. Let’s create more good times for our daily life with NESTLÉ® DAIRY FARM™ Ice Cream Stick and Ice Bar ! (Available while stocks last.)
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| Redemption Period | Wellcome Supermarket | ParkNShop Supermarket |
| 25th June, 2021 to 8th July, 2021 | Purchase of any one multipack of NESTLÉ® DAIRY FARM™ Ice Cream Stick and Ice Bar +$15 to redeem NESTLÉ® DAIRY FARM™ BEANO® Tote Bag | Purchase any two multipacks of NESTLÉ® DAIRY FARM™ Ice Cream Stick and Ice Bar +$15 to redeem NESTLÉ® DAIRY FARM™ JOYSTICK™ Ube FlavourTote Bag |
| 9th July, 2021 to 22nd July, 2021 | Purchase of any one multipack of NESTLÉ® DAIRY FARM™ Ice Cream Stick and Ice Bar +$15 to redeem NESTLÉ® DAIRY FARM™ JOYSTICK™ Vanilla Flavour Tote Bag | Purchase any two multipacks of NESTLÉ® DAIRY FARM™ Ice Cream Stick and Ice Bar +$15 to redeem NESTLÉ® DAIRY FARM™ Wonder Bar Tote Bag |
NESTLÉ® DAIRY FARM™ Ice Cream Stick and Ice Bar details：
 |  |  |  |
| BEANO® Ice Bar multipack (6 pieces) | JOYSTICK™ Ube Flavour Ice Cream Stick multipack (6 pieces) | JOYSTICK™ Vanilla Flavour Ice Cream Stick Multipack (6 pieces) | Wonder Bar Multipack (6 pieces) |
| Suggested retail price: | BEANO® Ice Bar multipack: HK$23.9/pack (6 pieces) JOYSTICK™ Ube Flavour Ice Cream Stick multipack / JOYSTICK™ Vanilla Flavour Ice Cream Stick Multipack / Wonder Bar Multipack: HK$32.9/pack (6 pieces) |
| Flavours: | 1) BEANO® Ice Bar; 2) JOYSTICK™ Ube Flavour Ice Cream Stick; 3) JOYSTICK™ Vanilla Flavour Ice Cream Stick; 4) Wonder Bar |
| Point of sales: | ParkNShop, Wellcome and other supermarkets |
| Nestlé customer service: | 2179 8888 |
The product and final price are subject to respective retailers. Available while stock lasts.
Nestlé Hong Kong Ltd. reserves the rights for final decision.
Hashtags:
#NestleHK #雀巢雪條 #快樂就係咁簡單 #bringbackthesimplejoy #雀巢經典再現 #Nestleevergreen #紅豆樂 #脆皮樂 #旺寶 #重拾兒時味道 #懷舊 #限量懷舊手提袋
 | To download high-resolution images, please click on below link: https://qrgo.page.link/79Npy |
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This press release is prepared by RSVP Communications Ltd. For media inquiry, please contact:
| Sissy Wong | 23416882 / 6559 9997 / [email protected] |
| Maxi Wong | 2341 6899 / 5177 4738 / [email protected] |
| Denise Chiu | 2341 6863 / 6114 6188 / [email protected] |