To：Food & Feature Editors
For Immediate Release
New Flavour! NESTLÉ® DRUMSTICK® Melon Flavour Colour Cone
Spend An Enthusiastic and Colourful Summer with MC Cheung
Let’s DRUMSTICK® Together! DRUMSTICK® to Colour!
(Hong Kong, 22 June, 2022) This June, NESTLÉ proudly invites MC Cheung (MC), the in-trend and popular pop singer, to bring the new DRUMSTICK® Melon Flavour Colour Cone to evoke a youthful and enthusiastic image and taste. Combining with refreshing melon-flavoured ice cream and the eye-catching tri-colour crunchy cone, DRUMSTICK® Melon Flavour Colour Cone brings you fun and memorable moments. Through the sweetness of melon, you could embrace this summer with playful colours and a twist of enthusiasm to brighten your day with DRUMSTICK® Melon Flavour Colour Cone and MC. DRUMSTICK® To Colour!
NESTLÉ Hong Kong first launches an attention-grabbing tri-colour cone in pink, yellow, and blue for the playful DRUMSTICK® Melon Flavour Colour Cone, which you can’t stop from taking photo to share on social. The melon-flavoured ice cream is topped with plenty colourful sugar pieces and chocolate sauce to create a pleasant indulgence instantly! When melon flavour and the taste of soft ice cream encounter, you'll experience multiple sensations with delights. Every bite of the NESTLÉ® DRUMSTICK® Melon Flavour Colour Cone is a taste of youthful enthusiasm. Let’s DRUMSTICK® Together! This summer, take photos with MC while enjoying NESTLÉ® DRUMSTICK® Melon Flavour Colour Cone to experience a colourful, wonderful and fascinating life! DRUMSTICK® To Colour!
In addition to single pack, there is also multi-pack available to enjoy this summer with friends and family. DRUMSTICK® Together, DRUMSTICK® To Colour!
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| Suggested Retail Price : | HK$ 22/2（Impulse）;HK$ 39.9（Multipack – 4 pieces） |
| Launch Date : | 22 June, 2022（Pre-sale at 7-11） |
| Point of Sales : | Convenience stores and supermarkets |
| Nestlé Customer Service : | 2179 8888 |
*The product and final price are subject to respective retailers.
*Nestlé Hong Kong Ltd. reserves the rights for final decision.
Hashtags:
#NestleHongKong # NestleDRUMSTICK #Drumstick ＃DrumstickTogether ＃DrumstickToColour
*Nestlé Hong Kong Ltd. reserves the rights for final decision.
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This press release is prepared by RSVP Communications Ltd. For media inquiry, please contact:
| Bernice Lam | 2341 6886 / 5105 2871 / [email protected] |
| Sissy Wong | 2341 6882 / 6559 9997 / [email protected] |
| Denise Chiu | 2341 6863 / 6114 6188 / [email protected] |